La Provence Médias
Redesign of La Provence Médias website, the advertising division of the La Provence group, managing ads across all group platforms.
Role
Product designer
Year
2024
Context
La Provence
Challenge:
How can we modernize the La Provence Médias website to strengthen its image as an advertising agency and showcase its range of services?
Tools :
Figma, Figjam, Jira, Slack
Process :
– Work closely with the project manager to understand the needs and current pain points.
– Redefine the site structure and user journey.
– Conduct an in-depth competitive analysis.
– Propose a new visual identity consistent with the existing print guidelines.
– Design wireframes and validate the user journey.
– Create final mockups and prototype the interface.
